St Francis Group are a leading UK property development company and approached us to redesign and revitalise their existing website.
The challenge from the start was to work with their brand colours whose strength are vital to their identity and yet not make the website overbearing or foreboding for customers.
Initially we opted for an extremely pared-back whitespace-heavy design that showed the company as strong and modern.
While we were very keen on this, the client felt that we ought to make some more use of the brand's strong red. We endeavoured to do this in as modern a way as possible without overwhelming the site's content.
We hope that we have achieved a good balance between the company's strength and an enjoyable experience reading content for its customers.